Branding for Rosie
Rosie are a career coaching and outplacement start-up with a focus on sports. As both the founders are called Rosie, it was an obvious choice to name the company after them. I also felt it helped to augment the personal, caring side of the services they offer their clients.
I created their logo, branding and presentation with a look and feel that would be reassuring to their initial target market; but also ensured that the core brand elements would successfully translate over to other industries in the future.