M&S Typeface

— Art Direction Typography Design

Typeface Research & Specimen
I was asked to search for a typeface that could be used as one of the future pillars of the M&S masterbrand. I compiled and designed a 99 page typeface specimen of my research, which I based on the romantic lyrics of Hal David. I felt this helped to give the options greater resonance with the purpose the typeface is intended for.
The specimen was designed not only for use as a book, but also to be printed as larger scale posters for discussions. The pages shown above are for the current M&S typeface, to maintain client confidentiality.
Client: M&S, 2019
Role: Art Direction, Typography, Design
Deliverables: Research, Typeface Specimen, Key Visuals
Jurassic World
— Art Direction Design
M&S Corporate Gifts
— Art Direction Branding Design Copywriting
Hope
— Creative & Art Direction Design Branding
M&S Pride
— Creative & Art Direction Design Copywriting
M&S Electric Car Charging
— Art Direction Design Copywriting
Lidl Magazine
— Creative, Art Direction & Design Content Copywriting & Editing Project Management
Lidl Non-food Branding
— Creative & Art Direction Illustration Design Copywriting
Pitches & Presentations
— Art Direction Design
The Meatless Farm Co.
— Art Direction & Design Packaging Illustration
Games Artwork
— Concept Artwork Art Direction & Design UI & HUD Design 3D Modelling Illustration Animation
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