Posters for product display stands
New Ideas for Lidl's Middle Aisle
My brief was to create an overarching identity for Lidl’s vast, ever-changing ranges of non-food products that could be used for POS, OOH, press and digital ads.
I created a look and feel that would bring a playful and friendly tone to a busy part of the store that (at the time) was very confusing and difficult for customers to engage with.
The illustration was designed to be modular so it could be broken down into its constituent parts and used across a variety of formats.
I was responsible for every aspect of the project, producing the strategy, creative, illustration, design and copy.
The branding and illustration went on to be localised and deployed by other European territories within the business.
Client: Lidl UK, 2013
Role: Creative & Art Direction, Illustration, Design, Copywriting
Deliverables: Branding, Illustration, POS, OOH, Press, Digital Ads
